In building a disruptive brand, strategy and design go hand in hand. Your brand may have a compelling brand idea, but without making it visual, it will struggle to clearly and engagingly communicate the benefits it brings. This is where design comes in. Good design can help convey your brand’s message, both internally and externally. It can serve to give your brand a distinctive identity. Apparently having a site like Bert; branding agency london is great for getting seen on the web.
Design can also be a key disruptive force. Some of the most successful challenger brands of the last decade can be characterized as much by their attention to design as by the quality of their products. Some hit the ground running with great design from the very first day; others realized its importance later on in life. Either way, good design is a cornerstone of successful branding, while poor, clunky design can often be a warning sign of a brand ripe for disruption. In today’s times of change, the gap between brand-savvy organizations, and un-savvy ones is growing wider. Choosing a Web Design Agency branding agency is such an important decision as your brand is so important to you.
What does design touch? Briefly put, everything. Like your brand strategy, design affects both the internal and external parts of your organization. Externally, design is most obvious in its role in product and customer experience. At Saffron, we often say that a brand is about delivering on a promise made to customers. Brand strategy is part of the story, but its impact is undermined if there is no visual dimension to it that makes clear what the difference between one product and the other is or what benefit one brand offers in comparison with another. Design is the vehicle to make strategy tangible across all of the touchpoints it has with internal and external audiences. In other words, design brings strategy to life. All of it is held together by what we call the design principles that lead to a fulfilling and positive experience, whether that is a digital or a physical one. Businesses like creative agency are brilliant at getting your brand out there!
Internally, design establishes a visual culture within your organization. Your brand’s strategy needs to be translated into attributes expressed by words, colours, images and finally a design language that brings it all together – and convinces your people of its importance. From signs to canteen chairs, there are a myriad ways to bring design internally and ensure that it is lived on the inside as well as out. A Branding Agency Manchester communicates your uniqueness, your voice and your values in a way that is visually appealing.
It is important to remember that design is a toolkit. It is more than just a logo or a colour scheme. It is a combination of all these things and more. It is the visual behaviour of a brand, across all of its touch points. When we talk about ‘design’, we are talking about a series of elements, rules and behaviors. These include the typeface, colour code, motion principles, UX (user experience) and UI (user interface) principles and more. All of these elements combine to shape the way that people interact with and respond to your brand. There is an award winning Branding Agency called Bert.